‘Feel Good’ Producer Objective Fiction Sets Up U.S. Operation Led by Hannah Mackay

Objective Fiction, producer of Netflix/Channel 4 show “Feel Good,” is setting up a permanent U.S.-based operation.

Hannah Mackay, previously the outfit’s head of scripted, will be relocating to Los Angeles to take up the role of senior VP, Objective Fiction America, with immediate effect.

Mackay’s focus will be on North American original commissions, alongside U.S./U.K. co-productions. Objective Fiction’s current slate of U.S. developments include a project from “Feel Good” creator and star Mae Martin for Netflix; “The Hook,” by Neil Forsyth and John Niven; and “Designer Spy” by Kevin Cecil and Andy Riley, both for AMC Studios; “Witless,” a co-production with Funny or Die for CBS Studios; and a female take on “Peep Show” for FX.

Objective Fiction’s new U.S. office will also help the international growth of Tannadice Pictures, a label they established in 2020 with “Guilt” writer Neil Forsyth.